Testimonials

Vicente Mello

President and Country Manager

Aecom Brazil

“I highly recommend Heidi and her team to any multinational company looking to pilot, implement and invest in agile innovative Israeli technologies. ”

I had a very positive experience interacting with Heidi and her team.

They sourced and presented a range of incredible Israeli innovative technologies that could be potentially deployed to tackle some of the huge challenges presented by the changes in the regulatory framework of mining sector in Brazil, after the failure of the tailings dams in Mariana and Brumadinho.

Lorenzo Cue

Managing Partner

Capital Integral

“Creative, Insightful and a Pleasure to work with.”

Capital Integral is a large global family office with a strong foothold in the United States, Europe and LATAM.

Heidi and her team at Tula source private and public investment opportunities in the Israeli and global tech ecosystem for us and we are always confident that she is sourcing the best deals due to her lack of affiliation with any one fund or company. She optimizes her deep professional network to expose us to exceptional dealflow that aligns excellently with our strategy.

Galia Kut

Investor

Kut Family Office

“Heidi and her team are excellently positioned in the Israeli tech ecosystem and are a valuable resource for a global family office or private equity firm wanting to invest successfully in Israel.”

I am an early stage Investor, General Partner And Board Member In several Israeli funds and companies.

I manage my Family Office where we have invested in over 30 companies across the Israeli Ecosystem. Heidi and I have worked together for over 15 years and I’m impressed by her ability to handle investor communities and make appropriate connections. She is a quick learner and can delve deeply into complex ideas. I recently observed Heidi’s ability to conduct not just sound private equity research but also thorough research on SPACs and global markets, which motivated me to add a couple of targets to my investment watchlist. It is a pleasure working with Heidi and I look forward to a long successful partnership.

Behir Sabban

Managing Partner, Attorney

Sabban Law Offices

“Heidi’s many strengths include the ability to focus on a client’s specific needs, adept communication skills and creative problem-solving.”

As the founder of a boutique law firm in Israel, I engage with global and local clients. One of my practice.

areas involves representing foreign clients on Israeli technology investments and initiatives. On these matters, I have worked with Heidi on due diligence as well as business development projects, mostly on behalf of a tier-one global concern.

Mark Essle

Partner

Kearney, YPO

“Heidi led the initiative with skill and savvy, knowing how to expose my clients to the right POC and investment targets.”

As a Partner of Kearney, a leading global consulting firm, Heidi helped me tremendously to bring global investors and large operators into Israel,

as well as to scout and find relevant technologies for our clients. We closed some deals together and Heidi’s strong follow-up paired with flexibility was key.

Today, these startups/scale ups are still successfully working with the companies we introduced them to. The relationship has been tremendously productive. We started with the Health Care segments and lately have focused on Energy and Automotive related deals. It is a joy to work with Heidi. She and her team are professional, smart and result-oriented.

Daniel Rock

Managing Partner

Hjerta Invest, Sweden

”I will only work with Heidi when I need exposure to Israeli dealflow.”

I am an independent financial advisor and, together with the former Swedish Finance Minister and a.

Swedish umbrella organisation Hjerta Invest, manage big amounts of Swedish and Swiss capital which has consistently outperformed the market, and is rated by 13000 asset managers at SharingAlpha, as a top decile performer. I have had the pleasure of developing a solid professional relationship with Heidi. I trust her and when my clients request access to the Israeli ecosystem, she has proved to be a terrific resource.

Heidi and her team are smart, personable, and well positioned to connect top global family offices, private equity firms, as well as strategic and institutional investors, to incredible Israeli tech dealflow (private and public). I like Tula’s independent, agnostic and objective approach. The firm’s lack of affiliation with any given stakeholder reassures me that the firm is completely independently focused on matching the right investment targets with a client’s requirements, with no conflict of interest